The study examined the effect of branding on consumer buying behaviour among textile ghana fabric (formally known as ghana textile prints) users in the ho municipality. The buying process is a combination of mental and physical activities that ends with an actual purchase almost daily thus it is interesting to study the connection within. Consumer behaviour is determined by the social class to which they belong the classification of socioeconomic groups is known as socio-economic classification (sec) social class is relatively a permanent and ordered division in a society whose members share similar value, interest and behaviour. Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Consumer behaviour and marketing action learning objectives ‗industrial buyer‘ and ‗motives‘ need of consumer behavioural study, differences between oganisational buying behaviour and consumer buying behaviour consumer behaviour is said to be an applied discipline as some decisions are. How does branding affect consumer buying behaviour 1820 words | 8 pages consumer’s time and energy costs in purchasing or using goods and services . Consumer buying behavior is an art and science studied by major corporates, and one which marketers are trying to influence and affect at all times 5 stages of consumer buying behavior are stages each customer goes through when they are purchasing a product.
Branding on consumer buying behaviour in foot wear industry methodology – primary data used for this study the data was analysed with using multiple regression and pearson’s co-relation run on spss to check the relationship between consumer. Branding has an enormous influence on consumer buying behaviour in developed countries it helps distinguish quality products from cheap products, gives demographic groups a sense of cultural belonging, and can help spread awareness about important global issues such as. Major factors affecting consumer buying behavior cultural factors affecting consumer buying behaviour: cultural factors have a significant impact on customer behaviorculture is the most basic cause of a person’s wants and behavior.
This research is going to explore the consumer’s buying behaviour under the influence of the brand equity in this chapter, the literature that concerned with the functions and roles of brand and brand equity are reviewed to provide a theoretical framework for the analysis. Along with finding the effect of brand on consumer buying behavior the purpose of the study is to have an in depth knowledge of what actually is branding and consumer behavior all the study has been conducted with reference to fashion industry in india. However, it must be noted that is also evidence to suggest that the four different types of consumer purchasing behaviour, namely the complex behaviour type, dissonance-reducing buying behaviour types, habitual buying behaviour type and variety-seeking behaviour type, all exhibited different reaction to branding stimuli.
Project on-branding 1 project report on “effect of branding on consumer buying behavior - a study in relation to fashion industry” submitted in partial fulfilment of the requirement for the award of the degree of “bachelor of business administration” 2008-11submitted to: submitted by:mrs astha sharma and sudhanshu leekhadr. Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company it is critical to understand consumer behavior to. Abstract the study was aimed to understand the branding strategy practiced by marketers, and its impact on buying behavior of the consumers the central theme of the study was that firms have various choices regarding the branding strategy such as independent, corporate, and mixed branding strategies and these strategies influence the product market as well as consumer motivation. Consumer behaviour analysis is the use of behaviour principles, usually gained experimentally, to interpret human economic consumption as a discipline, consumer behaviour stands at the intersection of economic psychology and marketing science. In our opinion, brand is a factor that has got an impact on consumer purchase preferences and therefore we decided to investigate the impact of brand on consumer behavior in.
Consumer buying behavior is the mix of a consumer's attitudes, preferences, and decision-making process when the consumer is acting in the marketplace to buy a good or service. Needs a careful evaluation on the effect of brand on consumer buying behavior branding is a process of stamping a product or a group of products or something else which the marketer offers, with some identifying name and mark or combination of both. The research paper is about the impact of branding on consumer behavior brand knowledge is a very important factor as the consumer is more aware of the brand and he has all the knowledge about.
Branding is immensely important for any business among aspects such as instant recognition, it can truly tilt the consumer decision firmly in favor of a product this is a complex topic that combines elements of consumer psychology with the tenets of marketing in trying to invest in the. Consumer buying behaviour : branding a influencing factor what influences consumers to purchase products or services the consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. Consumer behavior: how people make buying decisions consumer behavior considers the many reasons why—personal, situational, psychological, and social—people shop for products, buy and use them, and then if you’re buying a high-definition television, you might look for a store that will offer you credit or a warranty stage 5. Abstract convenience - the ability to reduce consumer’s time and energy costs in purchasing or using goods and services - has become an important attribute for time poor consumers berry, seiders and grewal (2002) proposed that convenience can be measured as a.
Consumer behavior is the study of the processes involved when individual or groups select, purchase, use, or dispose of the product, service, ideas or experiences to satisfy needs and desires ( michael rsolomon, 1998, p 31. Consumer buying behavior refers to the buying behavior of the ultimate consumer a firm needs to analyze buying behavior for: buyers reactions to a firms. Dissonance and its impact on consumer buying behaviour| the human mind and make the buyer rethink about the decision made, notes kassarjian and cohen (1965)dissonance though is a psychological concept but has a great bearing on the way consumers plan their purchase and effect of the purchase made on their future.